Pensamentos de um engenheiro, administrador, corredor de rua e leitor voraz

The ten commandments of emotional branding

  1. Consumers → People (by creating desire, instead of “attacking” customers).
  2. Product → Experience (products fulfill needs, while experiences fulfill desires, and buying just for need is driven by price).
  3. Honesty → Trust (honesty is expected, while trust needs to be earned).
  4. Quality → Preference (quality is expected from all, but only one is preferred).
  5. Notoriety → Aspiration (being known does not mean you areloved).
  6. Identity → Personality (identity is to be recognized, personality is about character and charisma).
  7. Function → Feel (functionality is about practical qualities, while sensorialdesign is about experiences).
  8. Ubiquity → Presence (ubiquity is seen, while emotional presence is felt).
  9. Communication → Dialogue (communication is telling, dialogue is sharing).
  10. Service → Relationship (service is only selling, relationship is acknowledgment).

Deixe uma Resposta

Preencha os seus detalhes abaixo ou clique num ícone para iniciar sessão:

Logótipo da

Está a comentar usando a sua conta Terminar Sessão /  Alterar )

Google+ photo

Está a comentar usando a sua conta Google+ Terminar Sessão /  Alterar )

Imagem do Twitter

Está a comentar usando a sua conta Twitter Terminar Sessão /  Alterar )

Facebook photo

Está a comentar usando a sua conta Facebook Terminar Sessão /  Alterar )


Connecting to %s


This entry was posted on Agosto 9, 2013 by in Uncategorized.


%d bloggers like this: