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Mobile and Data Capabilities Are Top Priorities for Marketers

Mobile and Data Capabilities Are Top Priorities for Marketers

Key findings of the study indicate that marketers have embraced the combination of mobile and data as a vital component of the marketing mix:
  • 40 percent said that mobile is a top priority for their brand and core to their overall marketing strategy;
  • An additional 34 percent activated a strategic vision for mobile and continue to test new tactics in order to gain experience with the channel;
  • The combination of mobile and data was cited as a “game changer” with 65 percent of marketers indicating that data delivers a competitive advantage for their business;
  • 36 percent of companies use data to justify and influence all marketing decisions.
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This entry was posted on Setembro 30, 2013 by in Uncategorized and tagged , , , , , , , .

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